Why we started Dayta Darta...

Somewhere along the way, data multiplied faster than understanding could keep up. We collected it all, stored it everywhere and struggled to find what mattered. It's rarely a lack of data that holds teams back but a lack of connection to it.

We didn't start Dayta Darta because the world needed another data consultancy, we started it because data got noisy!

We believe data should make life easier, not louder.

Over the years, we've seen too many great teams paralysed by complexity, lost in spreadsheets or chasing 'the truth' across four versions of the same report.

Dayta Darta exists to change that.

• To bring empathy into analytics

• To make insight accessible

• To help people unlearn the blah and rediscover the story

Because good data doesn't just inform. It connects.