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Spent 30 years in the UK saying "day-ta"... Moved to Australia - apparently it's "dar-ta"? (Cue identity crisis) Now just say both… and we built a company on it. Because it’s not about how you say Data - it’s what you do with it.

Data coaching is about confidence, curiosity and conversation.  There’s nothing better than watching that ‘ah-ha’ moment - when someone realises they can read, question and challenge data with confidence. It’s the moment data stops being scary… and starts being useful. When someone stops asking “what does this mean?” and starts asking “why does it matter?” It’s the confidence to interpret, to question, to say “this doesn’t look right.” That’s when the shift happens - from con

It’s World Statistics Day, something that only comes around every five years. It’s a small reminder of how much data shapes the world around us - often quietly, behind the scenes. Good data builds trust. It helps us see patterns, tell stories and make better choices, for people, not just policies. At Dayta Darta, we believe in that kind of data. Data that’s open, honest and human. The kind that helps someone understand, not just calculate. So here's to the people who collect,

If you had told my 15 year old, art-obsessed self that I'd one day fall in love with numbers and data, I'd have laughed (while sketching something dramatic in charcoal and strumming Pearl Jam riffs). Back then, maths felt miles away from meaning. Pythagoras' theorem? Angles? Formulas? No thanks. Fast-forward a few decades and my perspective has completely changed - turns out data's kind of beautiful and endlessly creative. It's just maths with a story; numbers that explain th

Most organisations today are thinking about data strategy. But for many, it still gets tangled in tech decisions, tool debates and dashboards that don't quite deliver. The truth? Strategy doesn't start with a platform, a tool or a dashboard, it starts with people asking 'why?'.  Why are we collecting this data? To be clear on the decisions it supports - not just the information it stores. Why do people trust our reports? Because they tell a story everyone understands - not

Somewhere along the way, data multiplied faster than understanding could keep up. We collected it all, stored it everywhere and struggled to find what mattered. It's rarely a lack of data that holds teams back but a lack of connection to it. We didn't start Dayta Darta because the world needed another data consultancy, we started it because data got noisy! We believe data should make life easier, not louder. Over the years, we've seen too many great teams paralysed by complex