My chocolate advent calendar has been teaching me more about data than I expected. Day : I forgot (data latency) Day 2: Two chocolates in one day (batch processing) Day 7: Couldn’t find the number (poor data labelling) Day 14: Someone else ate it (data breach) Day 18: Still empty (clearly an integrity issue) By the time I hit Christmas Eve, I realised the same thing applies to dashboards: the insights only work if you open them daily the process matters as much as the treat a

It's the time of year when everyone's chasing metrics and mince pies in equal measure. Even Santa's deep in the data: reviewing behaviour, recalculating KPIs, and segmenting his naughty-and-nice list. Imagine the data behind that dashboard, behaviour tracking, sentiment analysis and real-time updates every time someone says sorry. It’s funny but familiar. Most organisations have their own version of the naughty-and-nice list: too many metrics, too much noise, not enough meani