When the data is fragmented, the organisation hesitates. When the data is unified, it accelerates. It's that simple. We recently helped a sales team that was drowning in reports but still couldn’t see a complete picture. The moment their data came together, the noise disappeared. They could see where sales were landing, where attention was needed and which opportunities were actually worth chasing. The return wasn't in the technology. It was in sharper decisions, better timin