Most orgs are haunted by hidden data - old systems, disconnected reports and insights that never quite come to life. But imagine if we lit up the shadows. For example, Australians spend over $450 million on Halloween each year, yet many large retailers still plan stock based on last year's patterns. Some are now using AI forecasting that factors in events, weather and promotions - predicting local demand more accurately and avoiding the ghost of empty shelves (and wasted stoc