Whenever we ask a new client what’s wrong with their data, the answers are nearly always the same. “Our data’s vast.”
 ”Our data’s messy.”
 ”Our data’s hidden.”
 “Our dashboards aren’t readable.”
 “Our dashboards aren’t meaningful.” And they’re not wrong.
But they’re also not talking about the problem. They’re describing the symptoms. When you zoom out Most organisations know something’s not working - but they’re not sure what to fix first.
So they zero in on what’s most visi