Creating Dayta Darta has been the best move ever. It's been three months of building, refining, learning and pouring everything that feels true - our core values, crazy ideas, beautiful design, purposeful insight - into something that finally fits. There's a special kind of energy that comes from doing work that aligns with who you are. The late nights, the coffee-fuelled strategy chats, the colour palettes, the 'Ah-ha' moments - all of it feels like home. As we round out 202