I t’s Melbourne Cup Day, a national moment where stats, stories and a bit of superstition all line up at the starting gates. My father-in-law, Jack, loved the races. He had an uncanny knack for reading a form guide, spotting patterns others missed, seeing logic where most saw luck. I think about that a lot in my line of work. Because great data work isn't just about numbers, it's about context, instinct and timing. It's about knowing when the data tells a story worth backing.