Sometimes, data isn't about numbers at all. It's about noticing patterns that quietly matter. In one of our past projects, I worked with data that showed where tragic events had happened - "incidents" - moments when people made a choice they might not have made on another day. What that data revealed was simple, but powerful: a tiny change in design - a barrier, a fence, an extra step - could make a difference. A small checkpoint between impulse and action. Data doesn’t save