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Somewhere along the way, data multiplied faster than understanding could keep up. We collected it all, stored it everywhere and struggled to find what mattered. It's rarely a lack of data that holds teams back but a lack of connection to it. We didn't start Dayta Darta because the world needed another data consultancy, we started it because data got noisy! We believe data should make life easier, not louder. Over the years, we've seen too many great teams paralysed by complex